Minding your literary p’s and q’s is all very well, but not if key benefits become buried in qualifications and four succinct paragraphs stretch to a convoluted eight.
Yet the world yearns for simplicity, clarity and brevity.
So the challenge, when writing copy for the financial services sector, is to produce engaging, informative and to-the-point propositions that are also compliant.Start keen, stay keen
Accommodating the interests of those directly and indirectly involved in the marketing of retail financial products entails compromise. The ‘trick’, if it can be called that, is for the project owner and the financial writer to maintain their enthusiasm throughout the process — here’s how I believe that can be done:
The end result? Financial copy — that whatever the circumstances — is as good as it can possibly be.
Or put another way, copy where every word earns its keep.As far as I'm concerned, that's what financial services copywriting is all about.
Portfolio: Some big names, some small names, but there's a ton of them...
Writing a sales email or sales letter: Short and sharp and to the point — that's what it boils down to.
The big idea: Can I give you something you're missing?
Words about website development (aka, a reality check): I'd like you to know that I can plan, write, design and build your website.
Home page copywriting package: It's your 'make or break' page—does it read that way?
Why branding matters for IFAs: Your brand is what you stand for, it helps set you apart from your VouchedFor competitors
A good letter: Should you ever need one, you know where to come.
Other things I do:You might find one or two of these services useful. (Or you might not.)